A business with a strong retail marketing mix grows the bottom-line. There are two key aspects; creating demands and catering demands. It is important to create a brand/ product story inside the store to make the Customers enjoy shopping and feel connected. The store should itself be a story-teller and guide the customer through their interests and the marketing of the store shall speak to their needs and communicate their services clearly. In India, the retail mix is of much importance as it helps to take into account many facets of the business, including product, price, place and promotion.
Retail in India contributes to 10% of the GDP. It is one of the top five retail markets in the world.