We take such digital transformation strategic efforts which leads to both the mind-share and market-share. For us Digital Transformation is about rethinking business model and building new ways of growth from scratch leveraging principles of innovation, design thinking, agile development and establishing digital culture. Digital transformation approach is recreating fine customer experience.
Digital Strategy is about defining long-term goals. Digital technologies comprise email marketing, CRM integration, personalization, etc. We look to deliver a consistent, intuitive user experience. One of the key goals of digital strategy is to be customer-focused. Also, digital strategy is focused on short-term objectives, monitoring, analysis with constant improvements and innovation.